Trying to catch the attention of a wealthy family or family office? Try finding a solid company or property they can invest in directly, or a like-minded family with whom they invest jointly.
"Trust is a very big issue for very wealthy families, and it's resulted in more direct investments and co-investments," says Joshua Cohen, senior managing partner of Acaciawood Consulting, who works closely with family offices. ''Families want to be in control, and they want to invest with families who share the same values they do."
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