After hiring 3,597 full-time agents last year, New York Life is raising the ante, with a goal of adding 3,700 reps in 2013. Among the new hires, more than half are expected to be women or individuals who represent the “cultural markets,” as the company put it, referring specifically to the African-American, Chinese, Hispanic, Korean, South Asian, and Vietnamese communities.

“Those are growing markets, with large consumer demand for the products we offer,” said Rich Simonetti, senior vice president of field recruiting and development at New York Life.

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