(Bloomberg) -- The U.S. Securities and Exchange Commission approved a pilot plan that will allow some orders to go undisplayed on the New York Stock Exchange as a way for the biggest stock trading venue to attract individual investors.

NYSE Euronext said in a statement yesterday the program will begin Aug. 1. The company sought permission in October to create a new class of retail liquidity providers that would be allowed to reserve and keep hidden bids and offers for smaller investors with prices that beat those in the rest of the market.

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