Despite an increase in investor and retirement optmism overall, advisors are facing a growing challenge convincing clients that stocks are a winning strategy for long-term planning.

Nearly a third of investors say they “consciously avoid stocks in long-term investment accounts," according to the third quarter Investor and Retirement Optimism Index from Wells Fargo and Gallup released Wednesday. The sentiment is most prevalent among investors with less than $100,000 in assets at 42%, compared to just 20% of those above that level wealth level.

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