Since 2008, the financial services industry has taken a beating-not just in assets under management and performance, but in reputation, as well. Market volatility, bailouts, scandals and other foibles, have left investors with a feeling of distrust. While lawmakers, bankers, regulators and many others are often blamed for the market crisis, financial advisors also face the ire of clients still coming to grips with its aftermath.
With signs of recovery evident, the big brokerage firms are working extra hard and employing every avenue available. Whether it's print and television advertising, direct mailings, training sessions or webcasts-the firms are doing a great deal in support of their clients and advisors. Here are some of their strategies:
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