RBC's American wealth management unit is pushing ahead with a stronger emphasis on fee-based business, an increased focus on ultra-wealthy clients and a more aggressive campaign for its brand, according to George Lewis, group head of RBC Global Wealth Management.

In what amounted to a state of the union address at RBC's annual Women's Association of Financial Advisors in Minneapolis,  Lewis outlined the transformation that the firm's global wealth management division is making and acknowledged both its strengths as well as areas it was hoping to grow.

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