Only about 8% of advisors are really making the most of social media, according to a recent study by the Oechsli Institute.

The report, "Social Media & Financial Advisors: Early Adopters vs. Casual Users," identifies six factors that distinguish an early adopter, that is someone who is leading the way into the social media space, from a casual user. According to the study, early adopters use social media daily, gather information on clients, research prospects, uncover business opportunities, receive an introduction or referral through social media, and finally, acquire new business.

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