We all prefer to think of ourselves as rational beings but in truth, we are much more spontaneous than we realize. I, too, like to believe I am always rational, but I also think of myself as intuitive when it comes to sensing people's needs or even what works when it comes to artistic choices for On Wall Street.

Those two sides to everyone's minds is the crux of Nobel Prize winner Daniel Kahneman's new book Thinking, Fast and Slow. Kahneman notes in his book that most people identify with "the conscious, reasoning self that has beliefs, makes choices and decides what to think about and what to do." However, he also states that the "hero" of his tome is the fast-thinking side, which is automatic and includes our innate skills. "We are born prepared to perceive the world around us, recognize objects, orient attention, avoid losses" and fear threats in nature, he writes.

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