NEW YORK - Raymond James executive Chet Helck called for a year of working to restore public trust and confidence in the financial services industry, economy and nation at the Securities Industry and Financial Markets Association annual conference on Tuesday.

Helck, who serves as chief executive of Raymond James’ Global Private Client Group, has also just taken on a new role as chair of SIFMA’s board. In his address to approximately 800 attendees at the SIFMA event in midtown Manhattan on Tuesday, he emphasized the emotion that now comes with the industry’s reputation in mainstream culture.

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