NEW YORK - Social media will alter how investors find and select financial service providers and investment products – changing more than just communication and marketing in the wealth management industry – said members of a panel discussion on the topic at the Money Management Institute’s annual convention Wednesday.

“We have the opportunity to think beyond tweeting and posting about how this will fundamentally change products in this industry,” said Augie Ray, director of social media strategy for Prudential Financial. “It’s not just about getting content out – we certainly have to do that too – but there are a lot of changes coming in the next five years.”

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