Here's a provocative statement: in 10 years, nearly all investment strategies will involve some form of sustainable and responsible investment. Environmental, social and governance (or ESG) analysis is already moving into the mainstream. Over the next decade, we expect individual and institutional investors to increasingly demand that their advisors consider these factors when recommending investments.
What's changed? As you may know, sustainable and responsible investing has been around for centuries, going back all the way to Colonial times when groups like the Quakers and Methodists refused to invest in the slave trade. These early strategies gained wider traction in the 1960s when people began to extend their opposition to the Vietnam War, environmental damage and unsafe products to their investment portfolios. The idea really took off in the late 1970s and 1980s, as institutional and retail investors began to look for ways to voice their disapproval of South Africa's apartheid regime.
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