When Wells Fargo named Rick Folmar the company's second-best complex director for recruiting in 2011, he knew he had more work to do. "It's worse to be number two than it is to be number 20. If you're number 20, you never believed you could be number one," Folmar says. He immediately called the winner, a good friend, and chided him about how he was going to take the top spot. Then Folmar recruited 13 veteran advisors the next year to win the title.

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