The third-party marketing industry is in the midst of a sea change. First there was the consolidation of the industry itself, as larger firms like Raymond James, Cetera and LPL gobbled up or grabbed business from smaller players. Then there was the competition from the banking and insurance industries, whose product lines overlap with products offered by the TPMs. And finally, there is the wave of demographic change, with 76 million baby boomers now nearing or in retirement.

Not only is this the first generation to be retiring essentially without any classic defined benefit pension, but this huge population segment is reaching retirement in the wake of the biggest market collapse since the Great Depression.

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