More and more advisors are blogging informative and entertaining tidbits to further engage their clients and attract new ones.
Catherine M. Seeber, principal and senior financial advisor at Wescott Financial Advisory Group LLC in Philadelphia, says that her firm contracts with a marketing firm to write blogs using the team’s input. The firm also sends newsletters to clients and centers of influence twice a month and sends out email alerts about market events, staff milestones or when team members have appearances in the media.
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