Research indicates that a e majority of male investors would prefer their spouse have a more involved role in money decisions.

Yet, most advisors do not actively include women in their financial discussions. Even those advisors that consider the "couple" as the client rarely view the female partner as a primary client. This can translate into a significant loss of assets for the advisor if they don't strengthen their relationship and skills working with both partners in a couple. Why? Because nearly 90% of financial accounts fail to remain with an advisor upon the death of the patriarch. However, there is an incredible opportunity for advisors to retain and grow their business if they are willing to reframe how they view, interact and approach investment decisions with couples.

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