Two decades ago, when he left Waddell & Reed Financial Advisors to start his own firm, Mark Suszan made a mistake.

"I undercharged initially," he says. "When you go from a commission basis to a fee one, you think you have to give away the farm to attract clients. You don't," says Suszan, whose firm Mark A. Suszan in Franklin, Mich., has $160 million in assets under management and is affiliated with Raymond James Financial.

Register or login for access to this item and much more

All On Wall Street content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access