Think about it. You're a leading expert in your field providing much sought-after advice to dozens of clients. It’s essential that you network with these clients, staying on top of important changes in their lives in order to maintain and deepen your relationships. You’d also like to keep them updated on the latest trends and developments as they take place. And you’d like to do this in a way that allows you to display your expertise, letting you attract prospective clients in the process.

In any other field, this would be a no-brainer. You’d tweet or blog or launch a Facebook page. You’d start a group on LinkedIn. In short, you’d keep tabs on your clients and establish a presence on the social network, deepening your ties and attracting new followers along the way.

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