Think about it. You're a leading expert in your field providing much sought-after advice to dozens of clients. Its essential that you network with these clients, staying on top of important changes in their lives in order to maintain and deepen your relationships. Youd also like to keep them updated on the latest trends and developments as they take place. And youd like to do this in a way that allows you to display your expertise, letting you attract prospective clients in the process.
In any other field, this would be a no-brainer. Youd tweet or blog or launch a Facebook page. Youd start a group on LinkedIn. In short, youd keep tabs on your clients and establish a presence on the social network, deepening your ties and attracting new followers along the way.
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