No. 4 JONATHAN BEUKELMAN, 38 UBS, Lincoln, Neb. Production: $5.22m AUM $721.69m

Jonathan Beukelman's clients are mostly people who are in his parents' generation. But on any given day, he's likely to be talking about money with someone his own age, or even a high school student. "Rather than just preparing money for kids, we believe you also have to prepare the kids for the money," he says.

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