(Bloomberg) -- Wealthfront, an online financial advisory firm, is in talks to raise about $30 million in a round of financing led by Index Ventures, according to people familiar with the situation

The fundraising, which also includes new investors such as Ribbit Capital, is at least two weeks away from closing and final terms could change, said the people, who asked not to be identified because the discussions are private. The Palo Alto, California-based company is set to be valued at about $300 million, said one of the people.

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