Wedbush Securities has launched a new social media initiative for financial advisors, investment bankers and equity traders that encourages them to use Twitter, LinkedIn and Facebook to boost their respective books of business.

While many advisory and financial services firms have been slow to embrace social media for a variety of regulatory and technological reasons, Wedbush wants its advisors and traders to engage in conversational dialogue with clients and prospective clients rather than defaulting to “canned” responses that might keep the compliance officer happy but don’t take full advantage of all that social media can offer.

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