Wells Fargo Advisors recently launched its social media program with 100 advisors and expects to have 1,000 on board by the end of 2015. The plan next year is for the firm to have 5,000 out of its 15,000-plus advisors using social media tools. Jeff Leonard, the firm's SVP of digital marketing and social media, discusses the anticipated affects and benefits to advisors and their clients. 

What will the transition from a social media pilot to a full program look like?

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