One simple tool – an investment policy statement – can vastly improve just about everything planners do for their clients, says John Nersesian, managing director of Wealth Management Services at Nuveen Investments.

“There are only two characteristics that wealthy clients are looking for from their advisors,” Nersesian told attendees at the Advanced Personal Financial Planning Conference sponsored by the American Institute of CPAs in Las Vegas. “The first one is competency. The second thing … is empathy…. One of the reasons that I find investment policy statement creation useful is … it’s about understanding what’s important to the investor.”

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