There are plenty of reasons why small banks may be reluctant to amp up their social media presence. (Just, you know, #AskJPM.) Still, the bad weather sweeping across the U.S. this winter illustrates how these platforms can provide a real value-add.
Thursday's big snowstorm prompted many banks, large and small, to take to their Facebook pages and Twitter handles to inform customers of branch closings and/or hour changes.
Register or login for access to this item and much more
All On Wall Street content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access