When the Women Advisors Forum conference kicks off Tuesday in Boca Raton, Fla., it will be opened with a session from Eleanor Blayney, president of Directions for Women.

Blayney founded Directions for Women, which is based in McLean, Va., following her career as a financial planner to serve women consumers and the financial advisors working with them. She also serves as consumer advocate for the Certified Financial Planner Board of Standards.

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