About 35% of women report using a financial advisor and another 35% who don't use an advisor would consider doing so, according to a new survey from Prudential Financial. Both camps make attractive clients. The women who do use an advisor generally have higher incomes and are more willing to take on risk to meet their goals. Those willing to consider an advisor also have higher-than-average incomes, and are more likely to have retirement savings.
"Despite their growing earnings power and interest in partnering with a financial professional, women remain relatively underserved by financial professionals," according to Prudential's Financial Experience & Behaviors Among Women report. The study surveyed women's attitudes, behaviors, financial knowledge, goals and confidence in meeting their goals. The survey also polled men, providing a picture of the contrasting views of the sexes on financial topics.
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