Have you or an advisor you know received excellent marks on your client satisfaction surveys, but clients still are not sending many referrals? Have your investment recommendations' performance run circles around the S&P 500 only to have clients keep you a secret from their friends? Have you ever wondered why you don't receive more referrals even though you are providing great service?
You're not alone. More than half of all new clients of financial advisors come from active and passive referrals according to studies of advisor best practices. Your current clients are, in effect, you best source of new clients. Helping your clients become better at "selling" you to their friends, family members and associates is not as difficult as it may appear at first blush.
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