The most common question from advisors about social media used to be “Should I bother?” Now that regulators and compliance departments have provided at least some guidance, the more common questions from advisors involve how to use social media effectively without it becoming a huge time vortex.

Major social media outlets from Twitter to Instagram and Pinterest have potential for engaging and building relationships with clients and prospects. For most advisors, however, LinkedIn offers an environment that lends itself to clear separation of personal and professional interaction. You can make the most of your LinkedIn presence in just 10 minutes a day using these simple tips:

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