As financial services firms and advisors seek to identify the demographic trends that will shape the landscape of our industry over both the near and long term, more and more of them have come to realize the growing prominence of women in our economy.

Not only are more women working, but they are increasingly earning higher salaries. For the first time, females make up nearly 50% of the American workforce -- and the number of women earning $100,000 or more increased 14% from 2008 to 2010, according to the most recent available census data. That's 3.5 times the rate of growth for men.

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