The foundation of stress is not an event, such as dealing with an angry client, having difficulty with your prospecting calls, or watching the market tank unexpectedly. It is your “self-talk” about each event that either causes stress or doesn’t.  These “self-talk” habits are part of what I call your “internal critic.”

Your “internal critic” is that little voice within that spews out an average of 55,000 words per day, 77% of which are negative, self-defeating messages. Current cognitive psychology research shows that self-limiting, negative and pessimistic thoughts inhibit your success because they undermine your self-confidence.

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