The foundation of stress is not an event, such as dealing with an angry client, having difficulty with your prospecting calls, or watching the market tank unexpectedly. It is your self-talk about each event that either causes stress or doesnt. These self-talk habits are part of what I call your internal critic.
Your internal critic is that little voice within that spews out an average of 55,000 words per day, 77% of which are negative, self-defeating messages. Current cognitive psychology research shows that self-limiting, negative and pessimistic thoughts inhibit your success because they undermine your self-confidence.
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