When the JOBS Act was first promoted to the financial sector, its supporters claimed it would drastically change the way hedge fund managers conduct business. Their promises were quite persuasive — after months of promotions, many were convinced that the JOBS Act would fix some of the industry’s problems — most notably the way it advertises to investors.

Right now, hedge funds cannot technically advertise to anyone. They cannot solicit potential investors — they must find a way to cleverly (but legally) inspire accredited investors to come to them, ask questions, and hope they’ll stick around. It’s not an easy business by any means, but with the potential to make billions of dollars a year; enterprising individuals are frequently attracted to the hedge fund industry.

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