Before you can begin tailoring your approach to working with women, you first need to understand some of the attributes that make them uniquely different from male clients. In this article, we present five key differences in how men and women communicate, relate interpersonally, learn, are hardwired, and view wealth.

In my last article, I described the great wealth shift underway that is making women, a historically underserved segment of the population, one of the biggest immediate opportunities to strengthen and grow client relationships. It’s not a gender issue. It’s a business issue.

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