It's officially the end of the line for the Smith Barney name. Of course, it was fully expected with news reports going back several months of the name change, which became official today.

Firms come and go but there has to be a bit of nostalgia for Smith Barney. Who (if they are old enough) doesn't remember the old advertising campaign from the late 1970s/early 1980s with the late actor John Houseman with his bowtie and patrician delivery, saying: "They make money the old fashioned way: They earn it."

Register or login for access to this item and much more

All On Wall Street content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access