As desktop publishing has become less and less expensive and more advisors are building brochures to advertise their practices, marketing organizations are encouraging teams to articulate their value proposition to the marketplace. There are a few guidelines advisors can follow to improve their marketing materials and there a few mistakes they should be sure to avoid.
Here are two glaring errors that many advisors make with practice brochures. These are best avoided if you want your material to work effectively.
Register or login for access to this item and much more
All On Wall Street content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access