It’s the basis of modern finance: stock valuation. But it’s also proven to be nearly impossible. That difficulty, in many ways, has shaped the industry.  For one thing, it helps explains why so many advisors aren’t stock-pickers. And by extension, it helps explain the popularity of strategies like sector rotation and products like ETFs.

But even if you outsource stock picking, or buy only mutual funds, somebody somewhere has to pick stocks. And that job may have gotten a little bit easier with the introduction of a research platform called Comps Companion from OCE Interactive.

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