Being of two minds, one rational and one emotional, sets us up for some painful challenges.

In spite of good intentions, people keep smoking even when they know it is bad for them and they say they want to quit. In the same way, many people continue to use UV tanning beds, even when there is compelling evidence that UV exposure significantly increases the likelihood of skin cancer. In each case, a rational person decides to do something that is clearly bad for him and that he knows, rationally, he should avoid. Why?

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