Financial advisors have a bad reputation with women. Most feel slighted by the industry and see it as catering only to male wealth creators. They resent the assumption that women are disinterested in financial matters, are not good with money, and "should not worry their pretty heads about it." They are dissatisfied customers, who have real economic power. And they are unhappy that the financial services industry does not provide products and services to meet their needs

Women are in need of trustworthy, caring financial advisors. They want advisors who provide sound financial advice to help them navigate life's ups and downs. They want to be validated as an intelligent and competent person and feel like a client that you desire, not one you have to put up with. Overall, women simply want the same time, attention, and service you provide her male counterpart.

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